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Falcons fined, lose draft pick for pumping in crowd noise

The Atlanta Falcons awaited their punishment for pumping in fake crowd noise during games. The NFL handed down that punishment on Monday.

The Falcons will be fined $350,000 and lose a fifth-round pick in the 2016 draft.

Here is the full statement released by NFL Executive Vice President of Football Operations Troy Vincent, via the Atlanta Journal Constitution.

The Atlanta Falcons have acknowledged the use of pre-recorded crowd noise in violation of NFL rules during home games throughout the 2013 season and into the 2014 season until the club was notified last November that the violation had been identified. The rule states that “at no point during the game can artificial crowd noise or amplified crowd noise be played in the stadium.” Based on the full record, the Falcons have been fined $350,000 and will forfeit their fifth-round selection in the 2016 Draft. If the Falcons have multiple picks in that round, the highest selection will be forfeited. 

Our review concluded that Roddy White, the team’s former director of event marketing, was directly responsible for the violation. Mr. White would have been suspended without pay for the first eight weeks of the 2015 regular season had he still been with the club. If Mr. White obtains employment with another NFL team during the 2015 season, he may be required to serve some or all of this suspension.

Our review also determined that Falcons ownership and senior executives, including team President Rich McKay, were unaware of Mr. White’s use of an audio file with artificial crowd noise. However, Mr. McKay, as the senior club executive overseeing game operations, bears some responsibility for ensuring that team employees comply with league rules. As a result, Mr. McKay will be suspended from the Competition Committee beginning April 1. He may petition Commissioner Goodell for reinstatement to the committee no sooner than June 30.

We appreciate the courtesy and cooperation the Falcons organization extended during our inquiry.

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